Drive Academy

Course

Digital Marketing Academy

39 lessons
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01.001 - Course Introduction

  1. Welcome to the Course

01.002 - Course Introduction

  1. Course Goals

01.003 - Digital Marketing Fundamentals

  1. Digital Marketing 101

01.004 - Digital Marketing Fundamentals

  1. Segmentation, Targeting, Positioning & Diff...

01.005 - Digital Marketing Fundamentals

  1. 80/20 Marketing

01.006 - Digital Marketing Fundamentals

  1. Ideal Customer Avatar

01.007 - Digital Marketing Fundamentals

  1. Activity: Identifying Your Ideal Customer Avatar

01.008 - Digital Marketing Fundamentals

  1. Business Model Optimization

01.009 - Digital Marketing Fundamentals

  1. Market Research

01.010 - Digital Marketing Fundamentals

  1. [BONUS] The Modern Marketing Plan

01.011 - Content Marketing

  1. The “Storyselling Structure”

01.012 - Content Marketing

  1. Activity: Write Your Story

01.013 - Content Marketing

  1. The 8 Types Of Effective Content

01.014 - Content Marketing

  1. Activity: Create 8 Pieces Of Content

01.015 - Content Marketing

  1. The 7 Most Common Objections

01.016 - Content Marketing

  1. Content Multiplier Formula

01.017 - Content Marketing

  1. SEO (Search Engine Optimization)

01.018 - Content Marketing

  1. [BONUS] Content Marketing Champion

01.019 - Social Media Marketing

  1. Intro To Social Media

01.020 - Social Media Marketing

  1. Facebook

01.021 - Social Media Marketing

  1. Instagram

01.022 - Social Media Marketing

  1. YouTube

01.023 - Social Media Marketing

  1. LinkedIn

01.024 - Social Media Marketing

  1. Twitter

01.025 - Social Media Marketing

  1. TikTok

01.026 - Social Media Marketing

  1. Activity: Locate Customers Online

01.027 - Marketing Funnels

  1. Create A Customer Generating Funnel

01.028 - Marketing Funnels

  1. Digital Marketing Math

01.029 - Marketing Funnels

  1. Activity: Design A Marketing Funnel

01.030 - Email Marketing

  1. 10-Key Elements To High Performing Emails

01.031 - Email Marketing

  1. 7-Proven Email Subject Lines

01.032 - Email Marketing

  1. 10-Email Marketing Tips For More Sales

01.033 - Email Marketing

  1. Email Marketing Automation

01.034 - Email Marketing

  1. Activity: 3-Part Email Series

01.035 - Email Marketing

  1. [BONUS] Perfect Email Script

01.036 - Data & Analytics

  1. Digital Marketing Metrics

01.037 - Data & Analytics

  1. Activity: Create A Tracking Sheet

01.038 - What's Next

  1. What's Next?

01.039 - Tech Library

  1. Software & Tools